It led to Iron Eyes Cody filming three follow-up PSAs. When it premiered in the 1970s, the ad was a sensation. “NCAI looks forward to putting this advertisement to bed for good.” “NCAI is proud to assume the role of monitoring the use of this advertisement and ensure it is only used for historical context this advertisement was inappropriate then and remains inappropriate today,” said NCAI Executive Director Larry Wright, Jr. NCAI plans to end the use of the ad and watch for any unauthorized use. “We spoke to several Indigenous peoples’ organizations and were pleased to identify the National Congress of American Indians as a potential caretaker.” “Keep America Beautiful wanted to be careful and deliberate about how we transitioned this iconic advertisement/public service announcement to appropriate owners,” Noah Ullman, a spokesperson for the nonprofit, said via e-mail. The nonprofit that originally commissioned the advertisement, Keep America Beautiful, had long been considering how to retire the ad and announced this week that it’s doing so by transferring ownership of the rights to the National Congress of American Indians. But to many Native Americans, the public service announcement has been a painful reminder of the enduring stereotypes they face. The so-called “Crying Indian” with his buckskins and long braids made the late actor Iron Eyes Cody a recognizable face in households nationwide. But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate. It’s been referenced over the decades since on shows like “The Simpsons” and “South Park” and in internet memes. Since its debut in 1971, an anti-pollution ad showing a man in Native American attire shed a single tear at the sight of smokestacks and litter taking over a once unblemished landscape has become an indelible piece of TV pop culture. 23, 2023, that ownership of the ad’s rights will be transferred to the National Congress of American Indians. Keep America Beautiful, the nonprofit that originally commissioned the advertisement, announced Thursday, Feb. Iron Eyes Cody, the ”Crying Indian” whose tearful face in 1970s TV commercials became a powerful symbol of the anti-littering campaign, is pictured in this 1986 photo.
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